| LeadExchange? is a business-to-business Internet exchange platform specializing in Financial Service sales leads generated by member clients. LeadExchange? operates as a "middleman" by allowing its members to submit Internet leads they have generated but cannot use due to product or licensing limitations. Submitted leads accumulate credits that are used to buy leads that better match each client's business model. LeadExchange? also operates the TradingRoom Floor, an online auction environment where large, single blocks are negotiated between buyer and seller. |
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